Success Through The Columbo Principle

I can imagine the eyebrows going up all over the Internet, the quizzical looks, the frantic Google searches on "The Columbo Principle". Allow me to explain myself.
For those of us old enough to remember Detective Lieutenant Columbo, masterfully played by Peter Falk, in his rumpled raincoat and battered Peugeot convertible, we will also [...]

BusinessWeek.com Gets Smart

Very cool. Our very own ThoughtOffice was mentioned in a recent blog on BusinessWeek.com by Dr. Richard Mammone of Rutgers University. Dr. Mammone’s blog post is entitled “Humility and the Successful Startup”, and he offers a number of useful suggestions to budding entrepreneurs.

An Innovation in Online Media

Today’s post is about a new launch we’ve been working on for well over a year now… some say since 1998. It’s not about brainstorming… but it IS an innovation. And it took plenty of brainstorming to pull it together.

An Answer to Cancer?

Creativity and innovation come from asking all sorts of questions. Either previously unasked, or just asked from a fresh perspective.

AdCritic Plays the Game…

Here’s one of my favorite publications doing what I love the best: Spoofing Advertising Reality (Mr. Subliminal) in an over the top way. Think Bill Murray in Caddyshack, as he’s sharing his downscale digs with Chevy Chase.

It Ain’t Easy Being Green… but it Looks Like a Great Idea.

Ray Anderson of Interface Inc. is a guy whose ideas really give me encouragement for the future. He shared his approach to sustainable business recently at TED Talks. Seems he experienced an epiphany in 1994, when he was called out in Paul Hawken’s book The Ecology of Commerce, as an example of the traditional “take / make / waste” method of doing business. Anderson took the criticism to heart, and began a program to completely reshape the way his carpet manufacturing company does business. Here’s what he has achieved, in his own words:

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